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Responsibility work focuses on materiality

Kesko’s vision for corporate responsibility and materiality assessment of responsibility were updated in the autumn of 2012. Matters taken into account in the process included the issues that came up during the updating of Kesko’s responsibility programme, megatrends in responsibility, aspects significant for stakeholders and Kesko’s strategic objectives.


Corporate responsibility vision

Kesko’s vision for corporate responsibility is summarised as: In all areas of responsibility, we are one of the trading sector pioneers on a global scale. More specific information on the corporate responsibility vision by key stakeholder groups is available at www.kesko.fi.

Materiality assessment

Kesko’s material corporate responsibility aspects are presented in the adjoining matrix, in which the vertical axis shows the level of concern for stakeholders and the horizontal axis the current or potential impact on Kesko. The level of concern for stakeholders has been assessed as a whole, which is why the weightings of areas by separate shareholders are not shown in the matrix.


The purpose of Kesko’s materiality assessment is to identify Kesko’s and its stakeholders’ key responsibility aspects. The materiality assessment guides Kesko’s corporate responsibility and stakeholder work and defines activities for meeting stakeholder expectations. Kesko has also defined the indicators presented in this report in terms of materiality to the company itself.

The division of the previous materiality assessment – updated in 2010 – into economic responsibility, environmental responsibility, human resources responsibility, and responsible purchasing and sales was given up, because many of the operations cover widely various sections. Aspects affecting purchasing include working conditions in factories, environmental impacts of production, efficient logistics, product safety and financial profitability. Aspects related to the same section were also combined in the assessment. New aspects or those with more weighting include local approach, servitisation of products and changing expectations about work.

The updated materiality assessment was discussed by Kesko’s corporate responsibility steering group, Corporate Management Board and Board of Directors.